OUR NEW PACKAGING
New colors, new labels and a more ergonomic design: that’s what you’ll find on the new packaging that Total has unveiled for its entire range of TOTAL and ELF lubricants.
In addition to these design developments, Total Lubricants contributes to the Total Group’s ambition to become the responsible energy major. In particular, a reduction in the weight of cans will prevent the emission of 9,500 tons of CO2 equivalent* each year owing to raw materials savings.
*calculated on the basis of volumes and ADEME CO2 conversion factor.
A BOTTLE AT THE FOREFRONT OF INNOVATION
The new TOTAL and ELF bottles are a major step forward! They’re more practical and easier to read, with an attention to detail that aids consumers by showcasing the product’s premium quality.
With the new bottles, consumers can identify the product they need at a glance, thanks to the color coding: Platinum for top-tier, Silver for mid-tier and Bronze for entry range products. Buyers can then zoom in on the product they need by checking the new label, which is much clearer and easier to read.
A new vision of performance
When it comes to your car, we always want you to get the best experience aboard. This is why our lubricants ranges have been entirely revamped to offer a high level of efficiency and innovation. With Total, a new vision of performance for your everyday life is ahead.
To help you decide choosing the appropriate lubricant for your vehicle, we redefined our label design to ensure you a better understanding of our products ranges.
User friendly handle
The new big side handle has been rethought to facilitate the carrying and pouring of the product. We've changed its position and shape for a better grip and integrated an innovative, premium and modern design.
less oil loss
No more splashes or leaks when pouring your lubricant.
The caps have been redesigned for a simple and efficient use.
you can scan
Need to authenticate and get more information about one of our products? Just scan the QR code to be redirected to our website.
for each oil
The pictograms to represent product benefits have been redesigned to translate the high quality of our TOTAL ranges. Choose yours according to the needs of your vehicle.
A new designfor all ranges
In order to create unity for our brand, we decided to apply this new design to all our ranges (TOTAL QUARTZ, ELF MOTO, TOTAL RUBIA) so you can easily find the product you need.