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OUR NEW PACKAGING

New colors, new labels and a more ergonomic design: that’s what you’ll find on the new packaging that Total has unveiled for its entire range of TOTAL and ELF lubricants.  

In addition to these design developments, Total Lubricants contributes to the Total Group’s ambition to become the responsible energy major. In particular, a reduction in the weight of cans will prevent the emission of 9,500 tons of CO2 equivalent* each year owing to raw materials savings.
*calculated on the basis of volumes and ADEME CO2 conversion factor.

A BOTTLE AT THE FOREFRONT OF INNOVATION

The new TOTAL and ELF bottles are a major step forward! They’re more practical and easier to read, with an attention to detail that aids consumers by showcasing the product’s premium quality.

With the new bottles, consumers can identify the product they need at a glance, thanks to the color coding: Platinum for top-tier, Silver for mid-tier and Bronze for entry range products. Buyers can then zoom in on the product they need by checking the new label, which is much clearer and easier to read. 

A new vision of performance

A new design
for all ranges

In order to create unity for our brand, we decided to apply this new design to all our ranges (TOTAL QUARTZ, ELF MOTO, TOTAL RUBIA) so you can easily find the product you need.

TOTAL QUARTZ
ELF MOTO
TOTAL RUBIA